Accademia del Profumo, associazione di aziende cosmetiche per la promozione del profumo, la storia, cultura, arte profumiera

June 24, 2013

June 12, 2013

May 31, 2013

follow Accademia del Profumo on

Informativa sulla privacy

L'indirizzo e-mail inserito sarà custodito nel rispetto dei principi della normativa sulla privacy e sulla sicurezza nel trattamento delle informazioni e verrà utilizzato da Unipro e dagli enti ad essa collegati quali Unipro Servizi Srl unicamente per sottoporre informazioni sulle proprie iniziative e sui propri servizi. In qualsiasi momento è possibile rivolgersi ad Unipro - inviando una mail al seguente indirizzo privacy@unipro.org oppure telefonando al numero 02.28.17.73.1 per esercitare diritti di accesso, rettifica, opposizione al trattamento riconosciuti dalla normativa sulla privacy. Relativamente al diritto di fare cessare gli invii e-mail di informazioni sulle nostre iniziative, si tenga conto che in ciascuna comunicazione sarà previsto un apposito link che consentirà di cancellarsi agevolmente dalla lista di distribuzione.

home | print version | it | contacts | credits

New fragrances

2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 |

Profumi Femminili | Profumi Maschili | Unisex |

Diesel

Diesel Fuel for Life pour Homme

distributed by L'Oréal PDL Italia

Nose

Annick Menardo - Thierry Wasser - Jacques Cavallier

Essence

Firmenich

Packaging

Fabien Baron

Family:

Powdery, Fougère

Head notes:
Anice, Grapefruit
Middle notes:
Raspberry, Lavender
Bottom notes:
Vetiver, Eliotrope

Curiosità

“Living with the certainty that you are alive. Maybe that is a search for a Grail, for a potion, for a mysterious elixir. And above all exploring the Diesel Planet. Fuel For Life is a concentrate of the energy, adrenalin and freshness of our world, a story and a secret we want to share with everyone. Enjoy it … and be alive. For successful living.” Renzo Rosso.

Diesel Fuel for Life pour Homme won the international award for the best communications for a perfume for men with an ironic, unconventional campaign.

The creative agency FFL Paris (in Italy, creativity was entrusted to the Publicis agency) worked in total synergy with L’Oréal to create six visuals for the press campaign (three for the fragrance for men and three for the fragrance for women), photographed by Nick Night. There are also six TV spots signed by Laurence Dunmore. The creative theme is encapsulated in the claim “Use with caution”.

Diesel preferred not to associate Fuel for Life with any testimonial (the same policy adopted by the brand in its fashion department). Like the fashion collections, the new perfume aims to identify with a wide variety of individuals. The presence of any single famous name would have detracted from the strength of the concept exemplified and represented by Fuel for Life.