Curiosità

Each Award Candidate offers numerous interesting ideas and curiosities to be revealed and without doubt it’s possible to talk for a long time about the new women’s fragrance by Narciso Rodriguez. However, in this case, the aspect which significantly stands out is the particularity of the bottle: for the first time and in total exclusivity, it is enriched by an internal silver coloured lining which doesn’t require any other protection “pocket”. Up until today, producers have always had to discard the idea of applying a colour to the inside of bottles, in order to avoid the well known phenomenon of alterations due to the interaction between the alcoholic solutions and the materials used.  Thanks to a profitable collaboration between SGD Group and BPI, this innovative result has been fully reached: now it is possible to directly fill the bottle after it has been treated. This possibility has been obtained through the patient execution of long stability testing personalised for each structure of the fragrance, because the results can vary significantly depending on the composition of the fragrance itself: a true masterpiece of technical prowess.