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What will happen to the old European capital cities, their quiet architecture, their elegant squares, their straight avenues, disturbed only by river bends? What will happen to our meet you at the corner, you know where, at that table in the pub, on the friendly park bench, under the soft fine rain, huddled together in the midst of a thick mist? Tried and tested gestures separate us from our appointment, but this act of getting ready allows us to rediscover confidence and in this detail we find again those references which make us feel good.
My LIFE
”My life “ says Sinatra, the roots are there and there is where we want to keep them. We want to highlight our attention t o detail, in our choice of fragrance we want to express our mark of existence. Radical change is behind us. Today is the time of harmonious declinations made from traditional olfactory structures: we like to rediscover the reassuring masculinity of fougère, enlivened with ozone and aromatic notes or intensified by mysterious spicy notes. We love the refined but determined sobriety of chypre, softened by carefree fruity touches and smooth white musk. We want to savour the majestic elegance of vetiver wrapped in the nobility of leather and explore once again the luminous charm of the aldehyde notes, eco-friendly versions of the cult fragrances of the beginning of the 1900s. This is our fragrance, appropriate for our life style, expression of profound but never ostentatious elegance, some would say classical, prestigious in its pure and chic bottle.
These packaging materials reflect the quality and the attention to detail and use the brand as an expression of legitimate luxury. Past glamour relives in these legendary brands and sublimates their iconic value. The bottles become a precious stone and the casing a casket. The colour is predominantly white with a chic, very feminine bow, whilst the male declination is principally a black undertone. Identity. It is a tailored style with a personal touch, which brings back times of when women were women and men were men.