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Lorenzo Villoresi
The talent of Lorenzo Villoresi hasn’t been stimulated by frequenting a specific sector school of by a Master Perfumer, rather it gradually emerged thanks to his studies in Biblical Philosophy and Antique Philosophy at University which took him to the Orient where he became enthusiastic about essences and spices. A fragrance creator who has learned and improved his perfumery techniques, formulas and recipes in the field, through years and years of experience and hard work which lead him to open the Fragrance House which bears his name in Florence in 1990.

Cosmopolitan by birth, vocation and curiosity given to him by a family of Tuscan and Franco-Hungarian origins, which boasts among its members musicians, painters and explorers, archaeologists, jewellers and expert collectors. Villoresi has made this his cultural patrimony, memories and suggestions which, united with his refined perfumery technique, have made it possible to create collections able to evoke distant lands without losing modern character, distinguishing him from conventional perfumery.
 
One of the more particular aspects of his activities is the composition of personalised fragrances, a sort of  fragrance haute couture which signalled the beginning of his career, making him rapidly famous in Italy and in the world.
 
In 2006 Lorenzo Villoresi was awarded the prestigious Prix François Coty in France.

Among his most famous creations are Teint de Neige, Piper Nigrum, Yerbamate e Alamut.