The Niche Perfumery with Oriental Spirit mainly owes its inspiration to the antique and modern history and culture of the extraction Countries, which is then mediated by the requirements and expectations of the market, both International and domestic.  In this way, AMOUAGE, desired and created by the Sultan of the Oman, is firmly rooted in the art, tradition and patrimony of the knowledge of Arabian alchemists and perfumers, the inventors of the alembic for distilling essences. MASAKI MATSUSHIMA and KEIKO MECHERI transfer their vision of the world and their Japanese heritage into their creations, in a fine balance between tradition and modernity.  Lastly Serge Lutens, founder and creator of PARFUMS BEAUTE' SERGE LUTENS, always intrigued by the colours and the odours of the many different Sahara terrains, in testimony to his creations, lives and works in Marrakesh.

 

Multicolour, ethnic, almost tribal smells, the olfactory expressions of the Orient clearly paint their deep-rooted origins. Echoes of rare incenses, resins, tobaccos, sumptuous woods subside into generous flowers and delicate citrus fruits in a succession of images which carry the mind far away, beyond all boundaries.