It’s an instinctive reaction, just two notes are sufficient to make us feel better already: those of Mika, hammering, or those of your fragrance, energising. Two lively notes, sparkling and citrusy with bergamot and grapefruit, or juicy and fruity such as tropical fruit (in particular lychee) which are racing to find themselves a special space this summer 2011. Clear and aquatic to open the mind and the lungs, dynamic and aromatic with an energetic variety obtained from crunchy sugar as well as from glacial peppermint. And you’re already somewhere else, in the mantra of a gym, in the rhythm of a disco, in the whirl of shopping. Open or closed spaces, you choose where you feel best. Go to wherever your fragrance takes you, to optimism which, just like you, lives poised between contrasts whilst recharging itself through those same contrasts. Help yourself and your fragrance will help you. Wear a fragrance and it’ll get better. If they are roses they will perfume. In other words…
SMILE with fragrance!
In the various roles that each fragrance knows how to interpret, the winning one is vitamin. The energetic charge which we feel by simply placing a few drops on our skin makes it, to say the very least, therapeutic. Fragrance as an ally to wellbeing, an antidote to a harsh awakening, a compass in a day when everything seems to go wrong, an accent to an exciting night. A talisman for feeling good, an anti-stress prêt a porter, effectiveness you can feel, art to enjoy in round-shaped bottles in rainbow-kissed colours.
It’s pure optimism, it is a naivety which takes us back to the happy rebellion of the Seventies and its flower power. It’s pop art. They are clear sparkling messages like the victory over past difficulties. Aesthetics are essential and often defined in elongated forms in primary colours or colours taken directly from the ocean with a dry clean print. It’s an innocent and balanced white with brilliant strong colours, and designs with sparkling contours. We want to tell stories, participate with renewed enthusiasm, borrowing strong symbolic icons from the past and demystifying them. Names are easy and happy –hippy. The overall style demonstrates simple and good things such as gathering flowers, writing love letters, going for a refreshing swim, enjoying nature, or dancing all night in an old style disco. Life is wonderful!