He has a beard, he cultivates a vertical garden and when required, knows how to offer you his km zero tomatoes. To travel to the city he uses his bike as it is a short journey and it is pleasant to feel the air around his neck passing through the folded down collar of his polo shirt. He has made his choice, he’s happy and satisfied. And yet he is far away, away from everything. But he is fully immersed in his new world.
Living with NATURE
She, in a house in the outskirts of the city, at the time she didn’t want to go there but then she became accustomed to it and now couldn’t imagine living anywhere else as it is so nice to prepare jam using fruit from the garden and offer it to her friends, exhausted with their detoxifying diets and fake organic food. To hell with the attic apartment in the city centre; today for her, living high up means living in a tree house, echo means replying to the song of the blue tits, green notes those coming from a Seventies rock guitar.
Green like those of her fragrance, an immersion in total tranquillity which begins with the spontaneity of violet leaves, the delicateness of galbanum and the soave temptation of figs. Simple and fresh, immediately recognisable just like the nature which surrounds us, monothematic structures with pure notes: lily of the valley, jasmine, rose, lavender, extremes in their uniqueness, in their absolute solitude. Authentic and crystalline like water. Water/eau, a recurring term, more and more present in summer collections, a form of olfactive writing which induces transparency: the evocation of dew drops on flower petals, the effervescence of citrus fruits, but also a new life to our favourite fragrances with compositions declined in a graceful key. Apparent naivety which is also present in the bottles which contain them. Certainly limpid, or better still, free from useless frills, and through which it is finally possible to see things for what they really are.
We like a low-tech world and we rediscover our naïf side by enjoying real things. Colours are fresh and materials often have a natural touch. Back to the beginning: in terms of branding means expressing the fragrance through clear clean graphics, with enormous flowers and often in lively pinkish colours, hand drawn illustrations, blood reds or brilliant greens and oranges even as far as cool denim finishes. Bronze, hand made effects satisfy our need to belong to a new nomadic tribe of hunters and gatherers. Often the names only refer to the main note of the fragrance, and sub-brands disappear to leave more space for house brands.