For our annual appointment with “Books to read under the beach umbrella”, we propose two works which from the conceptual to the tangible offer suggestions and points for reflection about olfactory and fragrances, our shared passion.
To set off on yet more new journeys in the discovery of the universe of odours, following tracks hidden in the past and the contemporary History of Man, in the Bible, in most everyday experiences, sometimes banal and sometimes disturbing in order to reallocate olfactory into its real dimension: this is the objective which the book entitled “Architetture invisibili: L’esperienza dei luoghi attraverso gli odori” (Invisible architecture: Experiencing places through the sense of smell) by Anna Barbara and Anthony Perliss ( SKIRA – Ginevra, Milano 2006) sets itself.
It starts with the assumption that Western design culture, rooted in the Greek conception which puts the senses of vision, hearing and touch at the centre of design and realisation of architectonic spaces, the olfactory sense has a secondary role; it is different for Eastern culture which is more towards the transcendental, here the olfactory dimension becomes fundamental. In the search for a different viewpoint, the Authors have highlighted unused and “transverse” contacts between architects and perfumers, between places, buildings and odours, in a multi-sensual journey across the centuries, which starts from the ancient Egyptian Pyramids, visits the Parisian Catacombs, admires the Dutch windmills, remembers with dismay September 11...
: Architect, designer, and she also works on sensorial design. She has had both national and international professional and training experiences. She manages "sense-branding" for international companies. She writes papers and books on sensoriality and design. Among her publications are Stories of Architecture through the senses, Bruno Mondadori, Milano, 2000. Anthony Perliss
: Californian, studied Creative Writing and has worked in the world of photographic and film production. He currently translates the experience of odours into images.
22 fragrance creators, either at the height of their popularity or at the beginning of a dazzling career, among famous creations and personal passions, tell their stories in the volume by Clara Molloy “22 Parfumeurs en Création
” (Paris, Editions Pirate, 2007 – Exclusive distributor for Italy: Campomarzio 70, Roma www.campomarzio70.it).
Not just fragrances, odours and professional career paths, but multi-faceted personalities and unknown revelations: the passion for cooking of Michel Almairac and of Jean Michel Duriez, of football for Jacques Cavallier, and of the open countryside for François Demachy, the love of art for Jean Claude Ellena … are just some of the unpublished facts as told by some of the leaders of fragrance creation, who have managed to decline into a daily gesture, the taste for beauty in all its forms. The preface is edited by Serge Mansau, the great sculptor who has designed the flacons of famous fragrances for Dior, Kenzo, Lancôme, Hermés, Givenchy, Cartier … He affirms that “a flacon has a leading role in the film which was written for that fragrance”.
A book which must be read in order to fully understand the virtual link with one’s own heroes or to know a few more secrets surrounding this fascinating yet difficult profession.
Clara Molloy: comes from the world of luxury and publishing. She has just launched her own new brand of fragrances.