There is growth in the visits to the Hammam (Turkish baths, inspired by Greek and Byzantine and Roman baths) and the approach with relaxation treatments coming from other cultures, which are recent discoveries for us, but which boast history and tradition going back thousands of years: massages based on essential oils, flowers, fruits, immersions in perfumed waters and environments...practices which maintain their exotic fascination even though they have entered to form part of our everyday lives.
There are an increasing number of fairs and exhibitions related to wellbeing which during the whole year are visited by an increasing number of people: Thermalia Italia
, specifically dedicated to spa tourism; Rimini Wellness
(during the month of May), which covers everything concerning beauty, physical fitness and wellbeing; Dal Benessere al Bellessere
(Acqui Terme, September /October 2009) “Lessons, dialogues, experiences, laboratories, workshops, books and live sets in order to feel good about ourselves and feel good with others.”
NEW FRONTIERS: OLFACTORY ARCHITECTURE AND PERFUMED OBJECTS IN EVERYDAY PLACES
It’s not always possible or easy to find moments to relax during daily breaks. There now exists a specific technology which, through the use of devices which are programmable in function with the requirements and needs of the times of the day, allow particular fragrances to be diffused which can relax and re-harmonise us in various work areas and, why not, also in the home. More and more widely used in public places such as hotels, showrooms and shops, a true concept of olfactory marketing.
Everyday objects which release perfumed essences at the slightest touch. The last frontiers have been overcome: now wellbeing has entered directly into our everyday spaces.